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Why Failure Should Be A Line Item

When hiring a Project Director, Producer, or Project or Programme Manager one of the main things that people often look for is someone who is “a safe pair of hands” – someone who won’t screw up. Complex projects (such as digital projects) can look pretty scary to a stakeholder or client, and a lot of […]

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What Clients Really Want – the Tom Stoppard Answer

A prospective client has walked away, leaving me with nothing but a one line rebuttal. And in that line, is the single, sorry truth about what clients really want.   To explain the background, the would-be client was a US start-up, who had said at the outset that their budget was limited, and so I […]

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Why the Law of Two Thirds is Wrong

The law of two thirds (or rule of two thirds) says: speed, quality, price; pick two.   So, if you try to rush things on the cheap you’ll get a lousy piece of work; if you want great work without it costing a lot, it will take a long time; and so on. You can […]

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The Best Results or a Happy Client?

Building and running projects, it is my job to get the best possible results for my clients. Or is it? Maybe it’s my job to make my clients happy. It would be lovely to think that these were both the same thing. But they aren’t. Clients have limited budgets, they want the best return on […]

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